Kit Kat’s a testament to Jolly Rancher’s success. The ‘Keep on Sucking’ campaign earned us Hershey’s Kit Kat business (along with plenty more brands).
We created the ‘Breaktime!’ campaign and several of its TV launch spots, featured below.
Along with Kit Kat, Jolly Rancher also brought Chance into the Hershey fold. His song ‘Summer Friends’ begins “Socks on concrete, Jolly Rancher kids.” As soon as we heard it, we jumped on twitter and sent him a Jolly version of his album cover. That conversation led to him appearing in our Kit Kat TVC.
The spot received positive reviews from a wide range of media outlets and press, including Fast Company's Top 5 Ads of the Week.