Jolly Rancher. My pride and joy. My baby. To start, we launched a much needed rebrand for the hard candy: created the ‘Fruit Gang’ animated characters, introduced the ‘Keep on Sucking!’ campaign, and launched their Instagram channel.
Since, it’s been a runaway success. The fruit gang have won awards, broken records, blown up sales, and brought multiple Hershey brands to our agency. Plus, I get to make cartoons!