CFO SHAQUILLE O'NEAL (TVC :30/OLV :60/Social)
When Carnival partnered with Shaq for our ‘Choose Fun’ campaign, we named him CFO, ‘Chief Fun Officer.’ In a mad dash of a month, we made a :30 TVC, a :60 OLV, and a bunch of short social vids.
CFO Shaq was an instant hit, and Carnival’s best performing spot to date. It went over so well, Carnival upgraded their buy, made it an Olympic spot.
CONTINUOUS FUN (TVC :30)
CFO Shaq returns in ‘Continuous Fun,’ a gif-inspired showcase of Carnival’s endless fun.
CHOOSE FUN RADIO
Carnival asked for radio that would match their cruise ships -- packed and overflowing with activities. So we made some spots with cruisers sharing all their favorite ship amenities rapid-fire.
Here are my two favorite: Kid Ramble (Los Angeles) and Brunch Chat (Texas).
SOME FUN STUFF